Product Marketing Specialist

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Product Marketing Specialist

Full-time · Hybrid · Amsterdam

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About Rodeo

Rodeo is a venture-backed startup, awarded as The Best Performing SaaS Company of 2022 by MT/Sprout (SaaS100). We help drive innovation in project management for project-driven businesses, being a leader when it comes to offering an all-in-one project management solution for the creative industry. We are a global company with offices in Amsterdam, and New York.

About the role 

If you're a data-enthusiast, highly analytical, and passionate about translating technical language into compelling stories that will improve user experience, then this role is for you! 

We're a looking for a Product Marketing Specialist who will conduct market research through actively connecting with customers, monitoring competitors, analyzing quantitative and qualitative data, and synchronizing with internal teams to improve customer retention and increase user adoption. 

Please note: This is a Hybrid role, which means you will be required to be in the office at least 3 days a week

What you will do

  • Measure, analyze, and optimize all touch points of the customer journey through data analysis and data-driven decisions based to create customized marketing strategies based on feature adoption, product usage, and acquisition channels.

  • Conduct market and competitor research, including focus groups and customer interviews to create a feedback loop across Product, Marketing, and Sales teams.

  • Define target buyer and user segments for Rodeo’s features to contribute to creating marketing strategy that drives ongoing awareness, preference, purchase, and adoption.

  • Help manage the product roadmap, including internal and external communications relating to new feature releases, prioritizing well researched features that best benefits our target personas.

  • Develop and optimize onboarding workflows that lead to higher adoption and increased conversion to a paid plan.

  • Drive product synchronicity across Marketing, Sales, and Product departments to build compelling messaging that drives awareness, consideration, and adoption among existing users and customers.

  • Create truly powerful messaging for landing pages, email campaign content, and helpful content for specific market segments.

  • Develop value propositions, messaging, case studies, and collateral that support engagement across and provide product knowledge.

  • Stay on top of industry trends by attending industry events, monitoring competitors and partner activity, and reviewing customer feedback & market trends regularly.

What you should have

  • Dutch and English proficiency is highly desired for this role

  • Proven track record of bringing teams together to ship products and projects, using data and research to optimize decision-making.

  • Minimum 3 years experience in product marketing, product management, research, or marketing in the software, SaaS, technology, or project management space.

  • Experience with customer engagement tools, marketing automation, product analytics, or similar technology.

  • Ability to understand technical product releases and translate them into actionable marketing strategies and deliverables.

  • Ability to create persona-based content for users, senior technical and non-technical decision makers, and executives.

  • Experience with project management tools, as well as Hubspot, Segment, and Intercom is very desirable.

What we offer

At Rodeo, you get a high degree of autonomy, flexibility, and responsibility. Bring your voice and make an impact in a growing international organization with a mission. We have a strong culture where everyone's opinion is valid, and we invest in talent to make sure that you have room to grow.

Some of the perks that we offer:

  • Competitive salary
  • Travel allowance to commute from home to the office
  • Option to work from a remote location for 3 weeks, twice a year!
  • 27 days of paid holidays
  • MacBook Pro 14"
  • Complimentary entrance to gyms
  • Pension plan
  • 30% ruling (if applicable)
  • Hybrid work model
  • Many fun activities throughout the year

Apply for the job

Rodeo is an equal opportunity employer. Rodeo provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status, or veteran status.