Digital Marketing Specialist

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Digital Marketing Specialist

Full-Time · Hybrid · New York City

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About the job

Rodeo is a venture-backed startup, awarded as The Best Performing SaaS Company of 2022 and #2 of 2023 by MT/Sprout (SaaS100). We help drive innovation in project management for project-driven businesses, being a leader when it comes to offering an all-in-one project management solution for the creative industry. We are a global company with offices in Amsterdam and New York.

We are looking for an innovative, and data-driven Digital Marketing Specialist who can ideate, execute, and report on SEM, and paid acquisition channels including (but not limited to) paid social (Meta, Instagram, LinkedIn, TikTok, etc.), YouTube, Review based websites, and webinars.

Please note: This is a Hybrid role, which means you will be required to be in the office at least 2 days a week.

What you will do

  • Own end-to-end execution of lifecycle marketing programs, including SEM/Paid Media campaign strategy, asset creation, deployment, auditing, testing, optimization, analysis, and reporting.

  • Work on research, cross-functional coordination, analysis, and campaign execution.

  • Monitor and perform an in-depth analysis of key metrics and trends to show program effectiveness and continually refine for optimal ROI/CAC Payback.

  • Planning, optimization, and reporting of paid channels to meet KPIs – building our campaign management process (bidding, audiences, targeting, creative, and traffic quality).

  • Combine data analysis and customer feedback to drive growth and generate leads.

  • Developing new strategies, optimizing, and managing email campaigns.

  • Contribute to the management of affiliate and influencer programs.

  • Develop innovative testing ideas and strategies that leverage identified opportunities as well as changes in technology and consumer behavior.

  • Deliver timely marketing launches. This includes account setup, strategy development, A/B testing, and campaign management.

What you should have

  • Minimum 3 years of proven hands-on experience, in digital marketing, paid media, SEM, and/or performance marketing campaigns.

  • High attention to detail and the ability to set and hit aggressive project deadlines.

  • Data- and ROI-driven – focused on measuring and improving KPIs.

  • Performance-based mindset; ability to understand the levers that drive performance and the actions needed to optimize campaigns.

  • Growth mindset – obsessed with continuously learning, iterating, improving, and pushing boundaries.

  • Ability to thrive within a fast-paced, high-stakes but incredibly supportive Marketing team.

  • Experience with marketing automation tools (e.g. Hubspot), and data reporting/visualization tools such as GA4, June, and Google Data Studio.

Salary range: $74,000/yr - $98,000/yr

What we offer

At Rodeo, you get a high degree of autonomy, flexibility, and responsibility. Bring your voice and make an impact in a growing international organization with a mission. We have a strong culture where everyone's opinion is valid, and we invest in talent to make sure that you have room to grow.

Some of the perks that we offer:

  • Health, Dental, and Vision insurance plan
  • Hybrid work model
  • Generous PTO and sick leave packages
  • Commuter benefit
  • Daily breakfast & snacks at the office
  • Many fun activities throughout the year

Apply for the job

Rodeo is an equal-opportunity employer. Rodeo provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status, or veteran status.

*This position is not eligible for Visa Sponsorship.*